Sleepcare Stories

There are binaural beats designed to help with stimulus or achieve a beta state, an active and alert state or alpha state, a relaxed state while awake. For falling asleep and achieving a deep sleep, we want binaural beats which promote a theta state of mind, which is a drowsy state of light sleep where we dream. From theta we then want to enter a delta state of mind, a deep state of the unconscious mind where regeneration lives. Or, simply put, delta equals deep sleep.
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With spas, hotels, and small businesses closed, we asked wellness public relations expert Darlene Fiske how wellness is transforming (literally by the minute). Darlene owns The Fiske Group, a national communications firm, and she co-founded S’Well Public Relations, a communications firm for wellness brands. 

Let’s just say, we love Darlene as much as she loves our soft sheets! 

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