Linens expert Nollapelli is more concerned with what’s happening between the sheets. Helmed by chemical engineer Allison Howard, this new super-soft bedding company (recognized by the Sleep Foundation) is spearheading “the body-bedding connection” with a patent-pending fabric designed to remain cool and pH balanced, protecting skin, hair, and rest by expelling excess moisture. “The goal isn’t necessarily to sleep more,” Howard says of Nollapelli’s contribution to the $78 billion sleep economy, “but rather to sleep better, so we can live better.” 
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