Press — news

Nollapelli is proud to represent Pittsburgh at South By Southwest in their SXSW 2020 pitch competition. 

Sitting down with Howard and her team, she hands me what is the end product of more than two years of hard work — a pillowcase. However, it’s not just any ordinary pillowcase.

Nollapelli founder Allison Howard refused to sleep on her idea... or subpar bedding. “ I would notice first thing in the morning when I looked in the mirror that my skin was slept on,” explains Howard. It wasn’t until she remembered her Grandmother swearing by her beauty rest on a satin pillow that Howard started rethinking traditional cotton sheets and pillowcases.

Allison Howard, founder and CEO of Nollapelli. The company announced its rebranding from original name Auratek Textiles today.