Press — beautysleep

This past spring, our Founder & CEO, Allison Howard was handpicked to be featured in Beauty Independent's article, How Brand Founders’ Beauty Routines Have Changed Due To COVID-19 Lockdowns. 

Conde Nast Traveler Senior Lifestyle Editor Lale Arikoglu started to experience "acute insomnia" as a result of 2020's relentless stressors. She describes having trouble falling asleep and barely pushing through the day always on the brink of exhaustion. To help herself and us get better sleep, she curated the best sleep care products for her Everything You Need for a Good Night's Sleep article, and our pillowcases made the list! See why Lale loves our better-for-your-bedding and shop now!

Sitting down with Howard and her team, she hands me what is the end product of more than two years of hard work — a pillowcase. However, it’s not just any ordinary pillowcase.